Multi-Grammy nominated Hanson has sold over sixteen million albums and maintained an active worldwide fanbase for more than two decades, while leading the charge to independence with the founding of their 3CG Records label in 2003. In 2013 the band diversified its business with the founding of their Hanson Brothers Beer Company, and in 2014 launched the Hop Jam Beer and Music Festival, featuring hundreds of craft brewers from around the world, alongside a large-scale music festival hosting nearly 200,000 guests to date.